Success at Harvey Nichols after technology sc
27/06/2008
Sales at Harvey Nichols have been aided as a result of taking onboard new customer service equipment in the marketing sector, it has been revealed.
Fresh customer relationship management software was adopted by the company in 2007 to try and improve matters for consumers, reports IT Pro.
IT and logistics director at the organisation Martin Schofield noted that the changes became possible as the outfit altered its services, something that may of interest to those with a UK-based call centre.
"Staff can see transactional history, their favourite brands and other information relevant to the customer at the till ... and the system can generate customer offers dynamically in real-time according to those details," he said of the systems that allow employees to view customer details.
He added that if individuals think that they are being exposed to better offers then they are not too bothered by giving out personal information.
Harvey Nicholls claims that it offers a "prestigious" range of clothing items for both men and women.
Click to call us
Click to email
Click to live chat