Responsible data handling 'crucial'
10/09/2008
It is vital that employees working in contact centres handle personal data responsibly and with care, the Open Rights Group has insisted.
Becky Hogge, an executive director at the non-governmental organisation, said call centres are accountable for the way in which they deal with customer information.
"Like anything of value, companies and public authorities need to make sure that they are handling personal data in a responsible way," she remarked.
She said sensible data handling involves a range of measures, including staff training, data minimisation and security techniques such as encryption of sensitive information.
And she insisted it is crucial that employees follow the systems and procedures in place because the loss or theft of customer data can have a significant impact on people's lives.
A study commissioned by StrongMail in June this year revealed that over the past 24 months, 61 per cent of marketing professionals have experienced a breach of customer information within their company through loss or theft of data.
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