Park Group outsources inbound calls
28/08/2008
The Park Group has outsourced the management of its telemarketing campaigns to a contact centre company in a bid to streamline its customer service operations.
Inbound telephone responses to the Christmas hamper and savings company's direct response TV (DRTV) advertisements will now be handled by the outside firm.
This will include requests for Park catalogues and customer queries generated as a result of the ads, which will run from September this year through to March 2009.
Statistics will also be provided using an online tool, allowing Park to monitor the ongoing performance of its campaign.
Pamela Wildes, marketing communications manager for Park Group, said: "DRTV is one of our largest customer acquisition channels and aims to generate over 105,000 enquiries for Christmas 2009."
As a result, it is important that the company offers quality telephone response services alongside it advertisements to deliver excellent customer service at the first point of contact, she stressed.
The Park Group is based in Birkenhead and was established in 1967. It operates a number of brands, including the Park Christmas savings club, the Country Christmas savings club and the Love2reward gift voucher scheme.
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