Case study for utilising telemarketing for events management
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Saturday 11 October 2008
Wedding Fair

Getting Hitched!

GRS Events Ltd (Venues) first engaged our services in late 2006 to assist in identifying and signing up exhibitors for their prestigious Wedding Fairs. Following an initial consultation with Exhibition Director Robert Shaw, we were able to devise a telemarketing campaign that complemented and enhanced Venues existing marketing strategy of radio and magazine advertising.

Venues required us to source exhibitors for each of the 36 sections of the wedding fair. We were happy to provide Venues with a full contact centre service including data sourcing, telemarketing, appointment making and order taking. Our dedicated team were able to deliver high quality exhibitors on time and to budget and Venues have continued to use use our services throughout 2007.

"I would just like to extend my thanks in writing to you and your team of Telesales Staff. When we approached you for help on selling the stands at our Exhibition, time was against us and we had strict deadlines to meet. Your staff did a sterling job in selling the Stands to Exhibitors; they were enthusiastic and sold with confidence thereby ensuring we bought excellent Exhibitors into our Show."

Robert Shaw Exhibitions Director GRS Events Ltd (Venues)
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